|Bootiful smile ... Bernard with turkey on Downing Street in 1979|
BERNARD Matthews — the Norfolk turkey tycoon famed for his "bootiful" catchphrase — has died.The 80 year-old died peacefully at his home yesterday afternoon — just as his empire was gearing up for the Christmas rush.
Group chief exec Noel Bartram said: "I wish to express our great sorrow and extend our thoughts and symphathies to the family."
Bernard is famous for offering the masses cheap turkey meat — and a taste of the Norfolk dialect with his legendary 1980s TV adverts.
He had stepped down as chairman of the company in January and had become less involved in the day-to-day running of the business.
The tycoon started out in 1950 with just 20 turkey eggs but became the biggest turkey farmer in Europe and was honoured by the Queen for his charity work.
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