Roland Bunce is set to become Britain's Next top model. Poor Roly is a victim of an internet prank, and has even managed to get over 10,000 'likes' on facebook.
The Next 'Make Me a Model 2011' competition launched on Monday and has so far had more than 5,000 entries. Entries close on June 28
The winner will receive £2000, a photoshoot and an introduction to model agency Storm.
There is a big debate as to whether this makes a mockery of modeling competitions. All I can say is Roland has my vote.
If you want to cast your vote, click here